Luuca is a beloved ice cream brand looking to expand its reach through a franchising model. As a Product Designer, I was tasked with creating a new website to serve as the primary entry point for potential partners. The goal of this project was to build a comprehensive platform that not only showcased Luuca's products and brand identity but also streamlined the entire franchise application process. The website was designed to be a one-stop knowledge hub, guiding prospective partners from initial interest to a qualified lead.
The new website successfully transformed Luuca's franchise acquisition process. By creating a dedicated, user-friendly platform, we were able to significantly increase lead quality and streamline the entire funnel.
Impact:
The redesigned website achieved a 13.57% lead conversion rate and contributed to 1,164 new potential partner registrations within the first year of its launch. This result highlights the direct business impact of a well-designed digital experience on lead generation and growth.